That’s not engagement. That’s customer disengagement.
If your airport operates on a:
Long, hyphenated domain
Confusing .gov/.org subpage
Buried municipal URL
Non-intuitive or forgettable address
…then you’re outsourcing the customer journey to a search engine.
Every search is a chance for:
✖️ Confusion
✖️ Competition
✖️ Distraction
✖️ Lost traffic
Clear domain
Memorable format
Easy to type
Aligned with what passengers already know (e.g. FlyXYZ.com using the airport codes)
If you want passengers to engage, you need to make it easy for them to arrive digitally.
Don’t let SEO be your safety net. Build your digital front door first.
Engagement starts with a Fly[XYZ].com typed into the address bar.
“Fly” is one of the most globally recognized, travel-related verbs. It instantly signals air travel to consumers, regardless of language or location. Combine that with a three-letter airport, city, or region code (e.g., FlyMIA.com, FlyMCO.com, FlyTPA.com), and you have a domain name that speaks for itself.
No guesswork. No onboarding. Just clarity.
The Fly[XYZ].com structure is always 6 letters before the .com — a huge advantage in a world where attention spans are short and users are often on mobile.
Shorter is stickier. Long URLs are forgotten or mistyped.
Consistency is power. When every airport, vertiport, or brand follows the same pattern, it builds trust and recall across the entire airport ecosystem.
A Fly[XYZ].com domain name is a low-cost, high-return digital asset. They are inexpensive to acquire or maintain, but capable of generating outsized value across multiple channels.
For airports, the prime example is a Fly[XYZ].com domain name.
Here’s why it qualifies:
Low cost → A domain name costs a fraction of what airports spend on ad campaigns, SEO retainers, or media buys.
High return → Once secured, it works 24/7 as a digital gateway that:
Captures direct type-in traffic
Lowers dependency on search engines (and their fees)
Strengthens brand recognition
Boosts engagement across parking, retail, and concessions
Amplifies everything else → Every billboard, tweet, radio spot, or ad performs better when the call-to-action is short, clear, and memorable.
💡 Think of it like this: owning the right domain is like owning prime real estate on the digital high street. The upfront cost is small compared to the constant returns it generates by simplifying access and securing passenger trust.